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building character through cricket
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Launched in 2013, the mission of the East Africa Cricket & Educational Foundation (EACF), is to transform the lives of thousands of disadvantaged young Africans through sport and education. Its dual-purpose Cricket and Character Education Programme not only develops young people as cricketers but, most importantly, develops them as valuable members of their communities. You can read some of their stories, by clicking here.

We deliver an intensive Cricket Programme whilst consciously instilling essential values, skills and attitudes that will enable them to reach their potential at school, at home, in their communities and in the workplace. Cricket lends itself especially well to developing essential characteristics. It creates a dynamic in which players are not only team members but are also individuals charged with particular responsibilities from which there is no hiding place. It demands high levels of concentration, strategic thinking, stamina and physical courage. It is a complex sport offering a range of different opportunities to contribute, on and off the field. Cricket’s best traditional values - play hard, play fair – are highly relevant to all aspects of the human experience.

In a little under two years the EACF has reached a point where we now work with up to 4,000 children on a weekly basis! We operate across 16 schools, many of which are in some of Africa’s poorest areas. 65% of the children we help educate have been orphaned by HIV / Aids. With country-wide youth unemployment at 55% and lives of crime - and worse - beckoning, the sheer impact of character, self control and confidence that the EACF programme gives must not be underestimated. As importantly, the EACF Character Development Programme gives the children hope for their future.

At every stage we aim to build the characters of the girls and boys in a deliberate, planned and structured way.


Please take some time to learn more about what we do. Read the stories of our children, their teachers and our coaches.

If you would like to make a donation, and would like to know more about what your money will buy, please visit our Donations Page.

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“The use of cricket to develop character at this point in time is most desirable. This is in view of the escalating drug problems among the youths especially the most vulnerable in the city slums and poor rural neighborhoods. The use of cricket character development is a most realistic, cost effective and the best option to obtain sustainable solution to the social problems affecting the youth.”

–Dr. Mike Boit, Patron of the East Africa Cricket & Educational Foundation

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“I know East Africa well. I know the hurdles many of its young people must clear to have even half-decent lives. This EACF initiative – built on the lines of the hugely successful Cricket Foundation in the UK (“A Chance to Shine”) and with education and life skills as its targets as much as sport - in my view deserves as much support as we can give it.”

–David Gower OBE, Patron of the East Africa Cricket & Educational Foundation